(18.03.2022)
We would like to inform you about the processing of personal data carried out by Andreas Stihl Limited (referred to as "we" or “us” in this policy) in accordance with the UK General Data Protection Regulation (“UK GDPR”).
This policy applies to our business contacts (i.e. clients and prospective clients), contractors, approved dealers, journalists, suppliers, customers and competition entrants generally. We take our privacy responsibilities seriously and are committed to protecting and respecting your privacy.
If you have any questions about this privacy policy, please contact us using the details provided in section 2 below.
The following data protection information informs you about the type and scope of the processing of so-called personal data by STIHL. Personal data is information that can be directly or indirectly attributed to you or can be attributed to you.
This data protection information applies to data processing Andreas Stihl Limited of Stihl House, Stanhope Road, Camberley, Surrey, United Kingdom, GU15 3YT (company number: 01376302) ("data controller") within the scope of the website www.stihl.co.uk. STIHL's data protection officer can be contacted at the above address, in the name of the Data Protection Department, or at compliance@stihl.co.uk.
We may collect, store and use personal data about you (referred to throughout this privacy policy as personal information):
Business contacts
Approved dealers
Customers
Competition entrants and Athletes
Generally
If you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you (such as providing you with our products or services), or similar and we will not be responsible or liable in such situations as a result of the failure to provide the relevant personal information.
We will only use your personal information when the law allows us to. When we use your personal information, we must have a legal ground for doing so. The following are (amongst others) the legal grounds by which we can use your personal information:
More specifically, we will use your personal information in the following circumstances:
Business contacts
Approved dealers
Customers
Contractors and Suppliers
Competition entrants and Athletes
Generally
When you visit our website, the browser used on your end device automatically sends information to the server of our website and stores it temporarily in a so-called log file. The following information is collected without your intervention and stored until it is automatically deleted:
The legal basis for the processing of the IP address is Article 6 (1)(f)UK GDPR. Our legitimate interest follows from the purposes of data collection listed below.
The IP address of your end device as well as the other data listed above are used by us for the following purposes:
The data is stored for a period of 7 days and then automatically deleted. Furthermore, we use so-called cookies, analysis tools as well as targeting methods for our website, as explained in more detail below in section 3.4.
In order to provide you with the greatest possible convenience when shopping, your personal data will be stored in a password-protected customer account. The creation of the customer account is based on our legitimate interest within the meaning of Article 6 (1)(f) UK GDPR. The creation of a customer account facilitates the processing of the contract and enables us to inform you efficiently and transparently about the status of the purchase and to provide support. To create a customer account, you must enter a password of your choice. This, together with your e-mail address and name, is used to access your customer account. Once you have set up a customer account, you do not need to enter any data again. In addition, you can view and change the data stored about you in your customer account at any time.
Please note that you will automatically remain logged in even after leaving our website, unless you actively log out. You have the option to delete your customer account at any time. In this case, please contact customer service. Please note, however, that this does not necessarily mean that the data visible in the customer account will be deleted at the same time.
Insofar as you place an order with us, we process the data required for the conclusion, execution or termination of a contract with you. This includes:
This data will be added to your customer account in the course of the first order. For further orders, the data does not have to be entered again. The legal basis for this is Article 6(1)(b) UK GDPR, i.e. you provide us with the data on the basis of the contractual relationship between you and us. We are also obliged to process your e-mail address due to a requirement in the German Civil Code (BGB) to send an electronic order confirmation (Article 6(1)(c) UK GDPR).
When a specific device is delivered, the serial number of the device is assigned to the buyer.
By creating a customer account, your data assigned to the customer account and stored therein will be processed in principle until you request or make the deletion of the customer account. However, we store your personal data at least until the expiry of the statutory or possible contractual warranty and guarantee rights. After expiry of this period and in the case of a deleted customer account, we retain the information of the contractual relationship required under commercial and tax law for the periods determined by law. For this period (regularly ten years from the conclusion of the contract), the data is processed again solely in the event of an audit by the tax authorities.
Furthermore, the following data processing is required for the execution of the purchase contract:
We pass on the necessary payment data to a payment service provider commissioned by us. We pass on details of your delivery address to a logistics company commissioned by us for the purpose of processing the purchase contract and delivering your order.
You have the option of having the device you have ordered sent to a specialist dealer of your choice and collecting it there. In this case, we will transmit the necessary data (your contact details, the purchased product and the corresponding serial number) to the specialist dealer so that he can hand over the device to you. The specialist dealer and the day of collection are recorded by us and assigned to your customer account. The legal basis for this data processing is Article 6(1)(b) UK GDPR, the data processing is necessary for the execution of the contract.
On our websites you have the option of registering your STIHL product. All personal data (first name, surname, address (street, house number, postcode, town), e-mail address, telephone number) provided by you in the course of registering your STIHL product will be processed by STIHL together with the device-specific data of the product registered by you for the purpose of establishing, structuring, implementing, amending, processing and/or terminating the registration relationship with you. The registration form specifies the data that must be provided in order for you to be able to register your product and thus enjoy the following benefits from product registration:
The legal basis for data processing is the implementation of pre-contractual measures and the fulfilment of the existing contract with you in accordance with Article 6(1)(b) UK GDPR.
In addition, you have the option of providing optional information that helps us to get to know you better. We use this data to be able to process your requests even better. The provision of additional information is voluntary at all times. The data processing is therefore based exclusively on your consent in accordance with Article 6(1)(a) UK GDPR. You can revoke this consent at any time with effect for the future by notifying the contact details below.
In the case of product registration, our authorised dealers only receive information about the registration status of your STIHL product. Our dealers only receive other statistical data in anonymised form. It is not possible to draw any conclusions about your person from this.
No further personal data is transmitted to our authorised dealers.
The legal basis for data processing is the implementation of pre-contractual measures and the fulfilment of the existing contract with you in accordance with Article 6(1)(b) UK GDPR.
Where necessary, we verify your identity by using information from service providers. The legal basis for this is Article 6(1)(b) and (f) UK GDPR. The authorisation to do so results from the protection of your identity and the prevention of fraud attempts at our expense. The circumstance and the result of our enquiry will be added to your customer account for the duration of the contractual relationship.
If you have already made a purchase from us, the data we have stored about you may be supplemented by so-called score values. Scoring is understood to mean the creation of a forecast of future events on the basis of collected information and experience from the past. On the basis of the data stored about you, an allocation is made to statistical groups of people who have had similar entries in the past. The underlying procedure used is a well-founded mathematical-statistical method for forecasting risk probabilities that has been tried and tested in practice for a long time.
In the event of a delay in payment, we transmit the necessary data to a company commissioned to enforce the claim if the other legal requirements are met. The legal basis for this is Article 6(1)(b) as well as Article 6(1)(f) UK GDPR. The assertion of a contractual claim is considered a legitimate interest within the meaning of the second-mentioned provision. We also transmit information about the delay in payment or a possible bad debt to credit agencies cooperating with us if the other legal requirements are met. The legal basis for this is Article 6(1)(f) UK GDPR. The legitimate interest required here results from our interest and the interest of third parties in reducing contractual risks for future contracts.
We also use all data that you provide in connection with your customer account or that you provide to us in the context of orders in order to be able to offer you the best possible support. The legal basis for processing the data for this purpose is Article 6(1)(b) UK GDPR insofar as a contractual relationship exists or a contract is initiated, in all other cases Article 6(1)(f) UK GDPR.
In the following, we inform you about the processing of personal data for advertising purposes, which according to the UK GDPR is in principle also possible on the basis of our legitimate interest pursuant to Article 6 (1)(f)UK GDPR. The duration of data storage for advertising purposes does not follow any rigid principles and is based on the question of whether the storage is necessary for the advertising approach.
If you have concluded a contract with us, we list you as an existing customer. In this case, we process your postal contact data outside of the existence of a specific consent in order to send you information about new products and services in this way. We process your email address in order to send you information about our own, similar products outside of the existence of specific consent. The legal basis for this is Article 6(1)(f) UK GDPR. You can object to this use at any time without incurring any costs other than the transmission costs according to the basic rates.
To ensure that you only receive advertising information that is of supposed interest to you, we categorise and add further information to your customer profile. Statistical information as well as information about you (e.g. basic data of your customer profile) is used for this purpose. The aim is to send you advertising that is geared solely to your actual or perceived needs and therefore not to bother you with useless advertising.
You may object to data processing for the above-mentioned purposes at any time, free of charge and with effect for the future. All you need to do is send an e-mail to the contact details stated under 2.
If you lodge an objection, the contact address concerned will be blocked for further data processing for advertising purposes. We would like to point out that in exceptional cases, advertising material may still be sent temporarily after receipt of your objection. This is technically due to the necessary lead time for advertisements and does not mean that we will not implement your objection.
On our websites we offer you the possibility to register for our newsletters. In order to ensure that no mistakes are made when entering the email address, we use the so-called double opt-in procedure: After you have entered your email address in the registration field, we will send you a confirmation link. Only when you click on this confirmation link will your email address be added to our mailing list. At this point, the processing of the data you provide when registering for the newsletters is based solely on your consent (Article 6(1)(a) UK GDPR). You can revoke your consent at any time with effect for the future. To do so, simply send a short note by email to the email address given under 2. or click on the "unsubscribe" button at the end of each newsletter.
We would like to point out that when we send out the newsletters, we measure its success and evaluate your user behaviour. For this evaluation, the e-mails sent contain so-called web beacons or tracking pixels. These are stored on our servers and tell us when and how you access them. For the analyses, we link the above-mentioned data and the web beacons with your e-mail address.
We collect basic information such as opening rate as well as information about when you read our newsletters, which links you click on in them and infer your personal interests from this. If you do not wish to have this kind of usage data collected, you can deactivate the display of images by default in your e-mail programme. In this case, the newsletters will not be displayed in its entirety and you may not be able to use all the functions. If you display the images manually, the tracking mentioned above will take place.
In addition, we use other information that we collect about you when you use STIHL services (e.g. when you purchase our products, register a device or use various apps) to personalise our newsletters. We use this data to tailor the content of our newsletters to your individual interests and needs in the best possible way.
The legal basis for this data processing is your consent, Article 6(1)(a) UK GDPR, which you give by subscribing to our newsletters. You can revoke your consent at any time with future effect by unsubscribing from our newsletters by clicking on the "unsubscribe" button.
If a product is not available in our online shop, you have the option of signing up for an availability reminder. In such a case, you can send us your e-mail address, to which we will send a one-time e-mail as soon as the product is available again. We will only use the e-mail address you provide to send the one-off mail. After the mail has been sent, your e-mail address will be deleted immediately.
The legal basis for sending the availability reminder is your consent pursuant to Art. 6 Para. 1 lit. a) UK GDPR. This consent can be freely revoked at any time. To do so, send an email to the email address given under point 2.
We use Tealium Audience Stream, a service of Tealium Inc, 11085 Torreyana Road, San Diego, CA 92121, USA. Taelium provides us with a so-called Customer Data Platform (hereinafter referred to as "CDP"). This allows us to aggregate the data we collect using the tracking technologies described below into a central CDP. After aggregation in the CDP, the data is forwarded to the recipients mentioned in 4.4.6., 4.4.7., 4.4.10. and 4.5.2. The recipients use the data for the purpose of interest-based advertising. You will find more detailed information on the purposes pursued in the individual sections on the providers in this data protection information.
The use of your data within the framework of the CDP takes place exclusively with your consent in accordance with Article 6(1)(a) UK GDPR. You can revoke your consent at any time by changing your cookie settings under the following link.
(1) Furthermore, our website uses the remarketing function "Custom Audiences" of Facebook Inc. ("Facebook") with the Facebook pixel. This enables users of the website to be shown interest-based advertisements ("Facebook ads") when they visit the social network Facebook or other websites that also use this procedure. In this way, the behaviour of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
(2) Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of the Facebook pixel, Facebook receives the information that you have called up the corresponding web page of our website or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will learn and store your IP address and other identifying features.
(3) As described in 4.4.6., the data described above will be combined with the data described in 4.4.7., 4.4.10. and 4.5.2. within the framework of the CDP for the aforementioned purposes.
(4) You can deactivate the "Facebook Custom Audiences" function here:
If you have agreed to the setting of marketing cookies in the cookie settings on our website, Facebook web tracking is active.
Click here to change your cookie settings and deactivate Facebook tracking.
Logged-in Facebook users can make further settings at https://www.facebook.com/settings/?tab=ads.
(5) Further information on data processing and data collection by Facebook can be found at: Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are an EU resident, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; http://www.facebook.com/policy.php;
(6) Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section at https://www.facebook.com/business/help/742478679120153.
(7) The data processed when using this service provider may be processed outside the European Economic Area. Should such a transfer occur, it will always be encrypted and based on suitable guarantees to ensure an adequate level of data protection within the meaning of Article 44 et seq. of the Data Protection Regulation. UK GDPR.
(8) The use of Facebook Pixels is carried out exclusively with your consent in accordance with Article 6(1)(a) UK GDPR. You can revoke your consent at any time by changing your cookie settings as described above.
(1) The Stihl website uses the conversion tracking technology of the social network Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland). This technology enables us to display relevant advertising and offers on Pinterest to our website visitors who have already taken an interest in our website and our content/offers and are Pinterest members. For this purpose, a conversion tracking pixel from Pinterest is integrated on our web pages, via which Pinterest is informed when you visit our website that you have called up our website and in which parts of our offer you were interested.
If, for example, you were interested in our offers on our website, you will be shown an ad on Pinterest relating to our offers.
(2) You can deactivate the collection of data for the display of interest-based advertising on Pinterest at any time in your account settings on Pinterest at https://www.pinterest.com/settings (there, under "Individual customisation", deactivate the button "Use info from our partners to better tailor recommendations and ads on Pinterest to you") or at https://help.pinterest.com/en/article/personalization-and-data#info-ad (there, deactivate the checkbox under "Individual customisation").
(1) This website uses web advertising platforms, so-called "cookies" of Outbrain UK Limited. The aim of this function is to display individually tailored advertisements to you when you visit our websites. With the help of a so-called widget, visitors are referred to further content within our website and on websites of third parties which may also be of interest to you. The content displayed in the Outbrain widget is automatically controlled and delivered by Outbrain in terms of content and technology.
(2) Outbrain collects IP addresses and user agent data and assigns an Outbrain UUID that identifies each individual reader by the browser or device used to access a page on which an Outbrain widget is embedded. The UUID represents a sequence of digits and/or letters and is associated with a reader's device/browser (i.e. Outbrain does not currently store cross-device or cross-browser information). The captured IP address is translated into a geo-location and then the last octet is removed. In user profiles, Outbrain aggregates user interactions (e.g. page visits and clicks) from a browser/device to derive UUID preferences.
(3) You can deactivate the personalised recommendations on the provider's pages here after clicking on "VIEW MY PROFILE" by sliding the slider to the "Opt Out" position.
(4) Further information on data processing and data collection by Outbrain is available at: Outbrain Inc, 39 West 13th Street, 3rd floor, New York, NY 10011, Attn: Privacy Questions / Privacy Inquiry, or if you are an EU resident, Outbrain UK Limited, 175 High Holborn, West End, London WC1V 7AA, United Kingdom; https://www.outbrain.com/legal/privacy.
(5) For more information and details about Outbrain's Amplify and how it works, please visit Outbrain's website at https://www.outbrain.com/help/advertisers/what-is-outbrain-amplify/.
(6) The data processed when using this service provider may be processed outside the European Economic Area. Should such a transfer occur, it will always be encrypted and based on suitable guarantees to ensure an adequate level of data protection within the meaning of Article 44 et seq. of the Data Protection Act (UK GDPR). UK GDPR.
(7) Outbrain Amplify is used exclusively with your consent in accordance with Article 6(1)(a) UK GDPR. You can revoke your consent at any time by changing your cookie settings as described above.
(1) Criteo helps brands, e-commerce websites and other advertisers to promote their products and services. This integrated technology recognises your device and collects information about your browsing activity across pages. Criteo uses an algorithm to analyse browsing behaviour and can then display targeted product recommendations as personalised banner ads on other websites (so-called publishers).
(2) Criteo collects your browser session data and assigns a cookie identifier to it, by which each individual reader can be identified via the browser or device when Criteo is integrated on that page. The UUID represents a sequence of numbers and/or letters and is linked to a reader's device/browser (i.e. Criteo does not store any personal information). The cookie identifier created is only created for your currently used device. In the user profiles, Criteo aggregates user interactions (e.g. page visits and clicks) from a browser/device to derive the preferences of the cookie identifier. Matching the preferences makes it possible to serve individualised advertising.
(3) As shown under 4.4.6., the data described above is combined with the data shown under 4.4.7., 4.4.10. and 4.5.2. within the framework of the CDP for the purposes mentioned.
(4) You can deactivate the collection on the provider's pages here:
(5) Further information on data processing and data collection by Criteo is available at: Criteo, 32 Rue Blanche, 75009 Paris, France; https://www.criteo.com/privacy/.
(6) Further information and details about Criteo and how it works can be found on Criteo's pages at https://www.criteo.com/privacy/how-we-use-your-data/.
(7) Criteo is used exclusively with your consent pursuant to Article 6(1)(a) UK GDPR. You can revoke your consent at any time by changing your cookie settings as described above.
(1) We use the Yahoo! dot tag of Verizon Verizon Media EMEA Limited (formerly known as Oath (EMEA) Limited) 5-7 Point Square, North Wall Quay Dublin 1 Ireland to measure campaign performance and attribute successful advertising efforts on the Verizon network. This is a pageview tag. When a Stihl advertising campaign is clicked on in the Verizon network (e.g. on yahoo.com), the sub-pages of the Stihl domain visited afterwards are linked to this campaign in order to be able to measure the effectiveness of the campaign. No personally identifiable information is transmitted and the use of the Stihl site remains anonymous to Verizon.
(2) For more information on terms of use and privacy, please visit https://www.verizonmedia.com/policies/ie/en/verizonmedia/privacy/index.html.
(1) The Dynamic Tracking System is used to determine the performance of various advertising channels of the STIHL online shop. It is provided by Dynamic 1001 GmbH as a technical and statistical service provider. When you visit the STIHL online shop, data from your browser is collected for statistical analysis. The data is passed on to Dynamic 1001 GmbH as a technical and statistical service provider. The data is collected via a pixel that is embedded on every webshop page. When contacting the Dynamic servers, common information such as the operating system, the browser used, the associated advertising material, the referrer and the IP address are stored anonymously. The IP address is only used for internal allocations and is not passed on to other parties. If an order is placed, data such as the order number, the customer number, the shopping basket and the order values are transmitted to Dynamic 1001 GmbH so that correct commission can be paid to the advertising partners.
(2) The legal basis for the processing of personal data using cookies is your consent pursuant to Article 6(1)(a) UK GDPR. You can revoke this consent at any time by changing your cookie settings as described above.
(3) In addition, you can delete cookies already stored at any time in your browser settings. If you do this, you may no longer be able to use all the functions of the websites in full.
(4) You can find more information on data protection at https://dynamic-tracking.com/Datenschutz.aspx
(1) STIHL processes your personal data in order to carry out an afiiliate marketing campaign. This enables us to track which third party website, app or other technology provider has referred potential customers to our websites and apps ("Referrer") and pay them a commission in return for these referrals. In doing so, we pursue the legitimate interest of running an online advertising campaign that is remunerated based on performance. We work together with Awin, who support us in implementing this affiliate marketing campaign. The Awin privacy policy can be found here. It contains information about your rights in relation to data processing by Awin.
(2) In some cases, Awin may maintain a restricted profile that relates to you. However, this will not reveal your identity, your online behaviour or other personal characteristics. The sole purpose of this profile is to track whether a referral has been started on one device and completed on another.
(3) In some cases, Awin and the referrer of the potential customer may receive and process your personal data in order to implement the affiliate marketing campaign together with us.
(4) Likewise, we receive personal data of potential customers from Awin and the referrers, which can be divided into the following categories: Cookie data, data relating to the website, app or technology from which a potential customer was referred to us and technical information about the device you are using.
Cookies are used on our website to enable the placement of retargeting campaigns by The Reach Group GmbH (Am Karlsbad 16, 10785 Berlin, Germany). The data stored within the cookie is only an encrypted, pseudonymised user ID. The adserving technology used uses a shortened and hashed IP address to evaluate the geographical region, the access speed and the Internet provider. In addition, the time of the visit, the IDs of the products that were viewed, searched for or purchased, the URLs of the pages viewed, possible search terms and/or the IDs of the categories called up are stored in order to deliver more relevant advertising content. IP or browser data is stored exclusively in Germany and for the anonymised compilation of visitor statistics and the allocation of transactions. It is not possible to draw conclusions about specific persons, the exact address, the location or further personal data at any time. IP data is not explicitly passed on to third parties. All information also has a maximum expiry date of 90 days, after which your browser automatically deletes the stored data. You can prevent the storage of cookies by setting your browser software accordingly. You can also prevent the collection of data generated by the cookie and related to your use of the website by activating the OptOut function at the following link:
https://hal9000.redintelligence.net/privacy/8lcfmzhxc8d6/?reference=&language=en
You can find further information on the data protection of The Reach Group GmbH at https://trg.de/en/data-privacy/.
This objection is valid as long as the associated OptOut cookie is not deleted. This cookie is set for the domain, per browser and user of a computer. If you access our website from several end devices and browsers, you must therefore object to the data collection separately and again on each of these devices and in each browser.
We use the Google Ads service. Google Ads is an online advertising programme of the provider Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
This means that we place Google Ads and also use Google Remarketing and Conversion Tracking as part of this. The ads are displayed after search queries on websites of the Google advertising network. In addition, we use Ads remarketing lists for search ads. This allows us to customise search ad campaigns for users who have visited our website before. Through the services, we have the ability to combine our ads with specific search terms or to serve ads to previous visitors that, for example, advertise services that they have viewed on our website. We can therefore display interest-based advertising to users of our website on other websites within the Google search and display network (as a "Google ad" within Google search or on other Google partner websites).
For interest-based offers, an analysis of online user behaviour is necessary. Google uses cookies to carry out this analysis. When a user clicks on an ad or visits our website, Google sets a cookie on the user's computer. These cookies have a duration of 90 days. The information collected by means of the respective cookie is used to target the visitor in a subsequent search query. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the privacy policy. With the help of this technology, Google and we as a customer receive information about the fact that a user has clicked on an advertisement and been redirected to our web pages. The information obtained in this way is used exclusively for statistical analysis to optimise advertisements. We do not receive any information with which visitors can be personally identified. Your IP address is transmitted to Google, but since we use Google Analytics on this website, your IP address is anonymised. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that was tagged with a conversion tag. These statistics allow us to understand which search terms were clicked on our ad particularly often and which ads lead to the user contacting us via the contact form.
Insofar as data is processed outside the EEA, where there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.
You can find more information on data protection in the context of Google Ads at: https://policies.google.com/technologies/ads.
The collection and storage of data only takes place after explicit consent in accordance with Article 6(1)(a) UK GDPR. This consent can be revoked at any time with effect for the future.
If you do not want your visit to be included in the user statistics, you can prevent this by preventing the storage of the cookie required for these technologies, for example, via your browser settings.
You also have the option of selecting the types of Google ads or deactivating interest-based ads on Google via the ad settings. Alternatively, you can deactivate the use of cookies by third parties by calling up the deactivation help of the network advertising initiative.
However, we and Google will still receive statistical information about how many users have visited this site and when. If you do not wish to be included in these statistics either, you can prevent this by using additional programs for your browser (e.g. the Ghostery add-on).
We use the Microsoft Advertising service. Microsoft Advertising is an online advertising programme of the provider Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. The responsible entity for users in the EU/EEA and Switzerland is Microsoft Ireland Operations Limited, The Atrium Building, Block B, Carmanhall Road, Sandyford Business Estate, Dublin 18, Ireland.
This means we serve ads through Microsoft Advertising. The ads are displayed after search queries on websites and services of the Microsoft Search Network such as Bing. We also use retargeting and conversion tracking. This allows us to tailor search ad campaigns for users who have visited our website before. The services allow us to combine our ads with specific search terms or to display ads to previous visitors, for example, promoting services that they have viewed on our website. This means that we can display interest-based advertising to users of our website on other websites within the Microsoft Search Network.
Interest-based offers require an analysis of online user behaviour. Microsoft's Universal Event Tracking is used to perform this analysis. Cookies are set for this purpose. When clicking on an advertisement or visiting our website, a cookie is set on the user's computer by Microsoft. These cookies have a duration of 13 months. The information collected by means of the respective cookie is used to be able to address the visitor specifically in a subsequent search query. In doing so, we do not receive any information with which individual visitors can be personally identified by us. Further information on the cookie technology used can also be found in Microsoft's notes on website statistics and in the privacy policy. With the help of this technology, Microsoft and we as the customer receive information about the fact that a user clicked on an advertisement and was forwarded to our web pages. The information obtained in this way is used exclusively for statistical analysis to optimise advertisements. The statistics provided to us by Microsoft include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page of our website that was tagged with a conversion tag. These statistics enable us to understand which search terms were clicked on particularly often and which ads lead to the user contacting us via the contact form.
You can find more information on data protection in the context of Microsoft Advertising at: https://privacy.microsoft.com/en-us/privacystatement.
The collection and storage of data only takes place after explicit consent has been given in accordance with Article 6(1)(a) UK GDPR. This consent can be revoked at any time with effect for the future. If you do not want your visit to be included in the user statistics, you can prevent this by preventing the storage of the cookie required for these technologies, for example, via your browser settings. You also have the option of managing whether advertising is personalised via the settings for advertisements.
In order to make visiting our websites more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies to recognise your browser on your next visit (so-called long-term cookies). Cookies cannot be used to access other files on your computer or to determine your e-mail address.
The cookies listed in the cookie information are used on this website.
Insofar as we use cookies that are absolutely necessary for the provision of our websites, the legal basis for the processing of personal data using these cookies is Article 6(1)(f) UK GDPR.
A processing of personal data by cookies for marketing purposes or for the creation of statistics only takes place if you have given us your consent for this. The legal basis for this is Article 6(1)(a) UK GDPR.
You can revoke your consent at any time without giving reasons by following this link and adjusting the permitted functionalities.
Cookies are stored on your terminal device and you have full control over their use. You can deactivate or restrict the transmission of cookies by changing the settings of your internet browser. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our websites, you may no longer be able to use all the functions of the websites to their full extent.
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google"). The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, Ireland, 1600. Google Analytics uses cookies, which enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
The STIHL website uses Google Analytics with the extension "anonymize IP". This means that your IP address collected by the Google Analytics cookie is truncated by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of STIHL, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
As shown in 4.4.6., the data described above will be merged and processed within the framework of the CDP with the data shown in 4.4.7., 4.4.10. and 4.5.2. for the aforementioned purposes.
The legal basis for the processing of personal data using cookies is Article 6(1)(a) UK GDPR. You can revoke this consent at any time as described above by adjusting your cookie preferences.
In addition, you can delete cookies already stored at any time in your browser settings. If you do this, you may no longer be able to use all the functions of the websites to their full extent.
You can find more information on the terms of use and data protection at https://safety.google/privacy/privacy-controls/.
(1) We use reCaptcha v2 on our websites. reCaptcha is an offer from Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) and serves to prevent abusive automated entries in web forms and thus to protect the technical systems of the hoster. We use it for this purpose and this is also our legitimate interest, Article 6(1)(f) UK GDPR.
(2) When you call up one of our web pages in which reCaptcha is integrated, a connection to Google's servers is established. A reCaptcha cookie is set. Your IP address is transmitted to Google.
(3) In addition, reCaptcha collects the following data by means of "fingerprinting":
(4) You may refuse the use of cookies and fingerprinting by selecting the appropriate technical settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
(5) The data protection declaration and the terms of use of Google can be found here: https://www.google.com/policies/privacy/ and here: https://policies.google.com/terms.
(1) On our website we use Mouseflow, a web analysis tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. Individual, randomly selected visits are recorded and the anonymised IP address of the visitor is transmitted to the provider of the tool. The tool enables us to create a log of mouse movements and mouse clicks. These can be randomly replayed as so-called session replays as well as evaluated in the form of so-called heat maps and potential improvements for this website can be derived from them. Furthermore, surveys may be played via Mouseflow in order to record the satisfaction of our visitors. The display of such surveys and participation are also recorded in the cookie set by the tool.
(2) This tool is used exclusively with your consent in accordance with Article 6(1)(a) UK GDPR. You can revoke your consent at any time by changing your cookie settings as described above.
(3) Further information on data protection with the service provider and use of Mouseflow can be found on their data protection statement: https://mouseflow.com/privacy/.
(1) Some of our pages contain video content provided by the "MovingImage" service commissioned for this purpose by the provider movingimage EVP GmbH, Stralauer Allee 7, 10245 Berlin.
(2) When you call up the respective embedded video, among other things your connection data such as your IP address and information about the terminal device you are using are transmitted to the provider's servers and various cookies are set. These cookies are absolutely necessary to ensure the functionality of the respective pages. Your data will not be processed beyond what is necessary.
(3) The associated processing of your personal data is carried out in our interest in an appealing design of our app, the increase of user-friendliness and the possibility of being able to provide you with video content. This constitutes our legitimate interest pursuant to Article 6(1)(f)UK GDPR.
(4) Further information about the provider can be found in its privacy policy:
https://www.movingimage.com/gtc/privacy-policy-of-movingimage-evp-gmbh/.
(1) We use the SiteSpect service of the provider SiteSpect (De Cooridor 27, 3621ZA Breukelen, NL) on our site for testing & personalising user behaviour in various versions of our website (A/B testing). For this purpose, SiteSpect sets a cookie on the information technology system of the website visitor in order to be able to analyse user behaviour. The sole purpose of this is for us to play out different versions of our website and to be able to determine user preferences. The use of this service is technically necessary for the display of our website and is based on our legitimate interest in an interest-based design of our website in accordance with Article 6(1)(f) UK GDPR.
(2) The data collected by SiteSpect is processed exclusively on servers in the Netherlands. A transfer to countries outside the EU / EEA is not intended.
(1) We use the product Oracle Maxymiser of Oracle Deutschland B.V. & Co. KG, Riesstr. 25, 80992 Munich. For this purpose, cookies are set to enable an analysis of your use of the website. The information thus generated about your use of the website is transmitted to a server of Oracle Deutschland B.V. & Co. KG and stored there. Oracle Deutschland B.V. & Co. KG will use the anonymised or pseudonymised data transmitted on our behalf, in particular to evaluate user behaviour on our website and to optimise the website.
(2) As described under 4.4.6., the data described above will be combined and processed within the framework of the CDP with the data described under 4.4.7., 4.4.10. and 4.4.2. for the purposes stated.
(3) The Oracle Maxymiser is used exclusively with your consent in accordance with Article 6 (1)(a) UK GDPR. You can revoke your consent at any time by changing your cookie settings under the following link.
(4) Furthermore, you can object to the collection and storage of your anonymised data by Oracle Maxymiser technology as well as the processing of this data at any time by clicking on the following link: https://www.oracle.com/marketingcloud/opt-status.html.
We use the Eloqua service for optimal communication with our customers. The Eloqua servers of the provider ORACLE Deutschland B.V. & Co. KG, Riesstrasse 25, 80992 Munich are located in the EU. In the context of support and administration services, it cannot be ruled out in individual cases that individual employees of Oracle Corporation outside the EU may also have access to user data in the context of their contractual provision of services. As a precaution, we have ensured an appropriate level of data protection at Oracle Corporation by means of sufficient guarantees in accordance with Article 44 et seq. UK GDPR.
Eloqua places a permanent cookie on the respective login page, unless an Eloqua cookie is already present on your device. If you have already used a website that uses Eloqua, you may already have an Eloqua cookie. We may use the Eloqua cookie to analyse your use of our sites so that we can continually improve them. Emails sent using Eloqua use tracking technologies.
We use this information primarily to determine what topics are of interest to you by tracking whether our emails are opened and what links you click. We then use this information to improve the emails we send you and the services we provide, and to link them to existing information.
This data processing only takes place if you have expressly consented to it beforehand. The legal basis is your consent pursuant to Article 6(1)(a) UK GDPR. You can revoke this consent at any time with effect for the future by adjusting the settings in our Consent Manager.
To optimise our search function, we use the "FACT-Finder" service of the provider Omikron Data Quality GmbH, Habermehlstraße 17, 75172 Pforzheim, Germany on our site. The tool enables us to narrow down the results of conducted searches as precisely as possible to the products desired by our customers. When you perform a search on our website, your IP address is transmitted to Omikron. No other personal data is processed, in particular no permanent profile of your search entries is created.
The legal basis for this is our legitimate interest in providing a customer-friendly search function and optimising our product portfolio in accordance with Article 6(1)(f) UK GDPR.
In addition, the FACT-Finder enables us to display personalised search results. For this purpose, it is necessary to analyse your use of our website with the help of cookies. Based on this, we can present you with search results that are particularly interesting for you. In this case, information about your behaviour on our website is transmitted to Omikron in addition to your IP address.
The personalisation function of the FACT Finder is used exclusively with your consent in accordance with Article 6(1)(a) UK GDPR. You can revoke your consent at any time by changing your cookie settings under the following link .
To analyse the functionality of our website, we use the web analysis service of New Relic Inc. (188 Spear Street, Suite 1200 San Francisco, CA 94105, USA; "New Relic"). The service enables us to collect statistical evaluations about the speed of the website, to determine whether the website can be accessed and whether all functions of the website are guaranteed to run smoothly. This service is provided by New Relic Inc. (188 Spear Street, Suite 1200 San Francisco, CA 94105, USA; "New Relic").
New Relic uses cookies. When you visit our website, your browser establishes a direct connection with New Relic's servers. This provides New Relic with the information that a user has called up the corresponding page of the offer and how the user moves around the website.
New Relic is only used with your consent in accordance with Article 6(1)(a) UK GDPR. You can revoke your consent at any time by changing your cookie settings as described above.
For more information on data protection, please refer to New Relic's data protection information: https://newrelic.com/termsandconditions/privacy.
If you contact us by phone, email, post, contact forms or in any other way with a concern or we contact you, we will also process your personal data e.g. name, address, telephone number and the content of the communication. This information is processed for the purpose of being able to deal with your request correctly. In addition, your data may also be processed for statistical purposes. More details are given below. Your data will only be used to the extent necessary in each case. If necessary, e.g. because your enquiry concerns the ordering of printed matter held by another company in the STIHL Group, or within the framework of customer support services, your data will be passed on to this other company in the STIHL Group if and insofar as this is necessary to process your enquiry. The legal basis for the processing of the data described above is Article 6(1)(b) UK GDPR, insofar as this is connected with the initiation or fulfilment of a contract with you, e.g. in the case of complaints, or on the basis of Article 6(1)(f) UK GDPR, as we have a legitimate interest in corresponding with you on business.
Communication data will be deleted if it is no longer required for the exchange with you and any statutory retention periods have expired.
Telephone conversations with our customer support will only be recorded with your prior consent for quality assurance or training purposes and deleted after a maximum of 90 days. Consent to the recording of calls is, of course, voluntary. You can revoke your consent at any time with future effect, for example by asking the employee on the phone to stop the recording. The processing of your data is based on your consent (Article 6(1)(a) UK GDPR).
We use service providers for our customer support services with whom corresponding order processing contracts have been concluded in accordance with Article 28 UK GDPR.
If necessary to process your enquiry, your data will be passed on to other companies in the STIHL Group or to the relevant specialist dealer. In order to be able to assess the urgency of your enquiry, we use a tool from the provider Microsoft Ireland Operations Limited, which enables us to evaluate certain keywords for this purpose. Only the subject and content of your message are transmitted. We do not transmit any personal data to the provider unless you provide this yourself as part of your enquiry.
STIHL also processes the above-mentioned data to create statistical evaluations. These serve the purpose of improving and further developing the products and services offered by STIHL, in particular with regard to product characteristics, product safety, service quality, marketing and the optimisation of the dealer network. For the preparation of the evaluations, personal data will only be used to the extent necessary for the above purposes. As far as possible, the data is pseudonymised or anonymised before it is used. In order to increase the statistical significance of the evaluations, STIHL also combines the aforementioned data with information on meteorological and/or geographical characteristics from other data sources such as weather and map services. The results of the evaluations are used exclusively in aggregated form and are also passed on in this form and for the aforementioned purposes to other companies affiliated with STIHL if necessary. Customer-related evaluations are not carried out unless the customer has expressly consented to this. The legal basis for processing the data described above is Article 6(1)(f) UK GDPR.
We share your personal data within the STIHL Group; this will involve sharing your data outside of the UK.
We may share your personal information with the following types of third parties:
Whenever we share your personal data we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
If we transfer your data to recipients located outside the European Union or the European Economic Area, the data transfer will take place on the basis of an adequacy decision of the EU Commission or on the basis of suitable guarantees, in particular so-called standard contractual clauses of the EU Commission.
Electronic versions of your personal information are stored on [our parent company’s] servers in Germany.
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for.
We assess the appropriate retention period for different information based on the size, volume, nature and sensitivity of that information, the potential risk of harm to you from unauthorised use or disclosure of that information, the purposes for which we are using that information, applicable legal requirements for holding that information, and whether we can achieve those purpose(s) through other means.
Business contacts
Approved dealers
Customers
Contractors and Suppliers
Competition entrants and Athletes
Generally
Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:
If you would like any further information or wish to exercise any of the rights set out above, please contact us.
You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive.
Alternatively, we may refuse to comply with the request in such circumstances.
Under the conditions of Article 21(1) UK GDPR, the processing of data may be objected to for reasons arising from the particular situation of the data subject.
The above general right of objection applies to all processing purposes described in this data protection information which are processed on the basis of Article 6(1)(f) UK GDPR. Unlike the specific right of objection directed at data processing for promotional purposes, under the UK GDPR we are only obliged to implement such a general objection if you provide us with grounds of overriding importance for doing so.
We revise this data protection information when changes are made to this website or on other occasions that make this necessary. You will always find the current version on this website. You should therefore visit this website regularly to check the current status of the privacy statement.
